Maiture Jobs
It is about redesigning work for the age of Human + AI collaboration. AI does not replace jobs. It recomposes them.
Most job descriptions were written for a pre-AI world. We help organizations deconstruct, rethink and reengineer roles so that humans and AI systems can work together clearly, responsibly and effectively.
From pre-AI jobs to hybrid Human + AI roles
Traditional job descriptions often:
- Overload people instead of redesigning work
- Mix strategic, operational and repetitive tasks
- Hide automation opportunities
Maiture Jobs introduce a structured process to transform existing roles into AI-augmented job descriptions making explicit:
- What should disappear
- What remains human-led
- What can be AI-supported
- What should be automated
Our reengineering approach
We start by breaking each role into real tasks, not generic responsibilities. And for every task we assess:
- Risk, accountability and ethical implications
- Cognitive vs repetitive effort
- Decision-making vs execution
Each task is then challenged through a simple but powerful lens:
- Stop doing: Tasks that no longer add value, or can be fully automated.
- Start doing: New activities enabled by AI (analysis, supervision, creativity, judgment).
- Keep doing: Core human contributions that require context, empathy, and responsibility.
This step is essential to avoid AI overload and tool chaos.
We explicitly define:
- Human-owned tasks (judgment, leadership, accountability)
- AI-assisted tasks (analysis, drafting, pattern detection)
- AI-automated tasks (repetitive, low-risk execution)
The result is clarity, not replacement.
We produce a new, future-ready job description that include:
- Human responsibilities
- AI-enabled tasks
- Required AI literacy level
- Collaboration principles between people and systems
This makes AI part of the role, not an invisible expectation.
Why this matters
- Prevents silent work intensification
- Reduces fear and resistance to AI
- Aligns roles with real capabilities
- Supports responsible AI adoption
- Creates a shared language between HR, leaders and teams
Most importantly, it helps people understand how their work evolves, not just that it will.
Interested in real examples happening today?
Reskilling Call Centre Staff into Interior Designers
Instead of laying off customer service staff when AI took over routine inquiries, IKEA retrained ~8,500 call-centre employees as remote interior design advisors, thus leveraging the human skills that AI can’t replicate: creativity, empathy, client advice. The chatbot Billie handles simple queries while people focus on higher-value client interaction.
Financial Analysts & Auditors Shift Toward AI Supervision
Financial institution HSBC is transforming traditional audit and compliance roles by pairing them with AI oversight duties (e.g., an “AI auditor” or “AI-assisted analyst”), where staff no longer spend most of their time on repetitive review tasks but instead monitor, validate and act on AI outputs. Human analysts now focus on exception handling, quality control, risk interpretation, and strategic decision-making rather than checking documents one by one.
Interested in staying involved?
A catalogue of Maiture Jobs examples is currently under active development. First version will be available in the coming weeks.
Send us an email if you have questions about Maiture Jobs, want to explore how it could apply to your context or would like to be contacted when the first version is released.